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Software Development • E-commerce

E-commerce Checkout Optimization

Performance wins for checkout

2025 6 min read ShopKart

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Before & After

E-commerce Checkout Optimization - Before

E-commerce Checkout Optimization - After

Before After

Overview

Complex catalog, mobile latency, and third-party scripts hurt conversions.

The Problem

High drop-off at shipping; LCP over 2.5s on mobile.

Goals

Reduce checkout drop-off
Improve LCP

Approach

Audit RUM data
Prioritize critical path
Preload key routes

Solution

Inline critical CSS

Defer non-critical JS

Compress hero media

Results

LCP 0.8s and +47% conversion rate; fewer support tickets and faster funnel.

+47%

Conversion

0.8s

LCP

Gallery

Challenges & How We Solved Them

Challenges

Legacy DOM, bloated JS, and image strategy gaps.

SEO & Performance

95

Lighthouse

Timeline

Project -

May 1, 2025 – Jul 24, 2025

What the Client Said

“

“Timely Coders beat our targets ahead of schedule.”

- Jane Mwangi, COO

Team & Roles

A. Kim

Tech Lead

FAQs

~10 weeks

Discuss Your Challenge Request SEO Audit

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