AI OverviewsSummaries & TL;DRCitations & SourcesFreshness CadenceEntities & Knowledge GraphSchema (JSON-LD)Safety & ComplianceEvaluation

Generative Engine Optimization (GEO) to Win AI Overviews, Chat Results & Citations

Be the source that assistants cite. We design TL;DRs, citations, schema, and freshness so AI summaries surface your brand and send users to your site.

Summary capture +23% Citation mentions +31% Non brand clicks +19%
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Answer engine optimization
Why Timely Coders

We make your pages the safest answer to cite

Summary-first content system
We engineer TL;DRs, answerable sections, and tables that summarizers reliably extract.
Citation architecture
Outbound citations, provenance, and “source of truth” hubs that assistants can reference.
Freshness cadence
Programmatic updates, last-modified signals, and change logs aligned to crawl cadence.
Entity alignment
Entity maps, hub↔spoke clusters, and internal anchors that match knowledge graphs.
Safety & policy ready
Disclaimers, sensitive-topic handling, and editorial standards baked in.
Measured outcomes
Assistant visibility, summary capture rate, citation mentions, and non brand clicks.
Get a sample GEO plan
Positioning

Where GEO fits in your search program

GEO

  • Wins AI summaries & citations
  • TL;DR blocks, citations, freshness
  • Measured by assistant visibility & non-brand clicks

AEO

  • Wins featured answers/snippets
  • Q&A/HowTo patterns + schema
  • Measured by answers won & PAA coverage

SEO

  • Ranks pages & sites broadly
  • Crawl/index, links, on-page, CWV
  • Measured by impressions, clicks, rankings
Scope

What we optimize for summaries & citations

Content System

  • TL;DR blocks and “direct answer” paragraphs
  • Definitions, pros/cons, comparisons, step tables
  • Reusable CMS blocks for summaries & callouts
  • Media SEO: captioned figures, transcripts

Citations & Provenance

  • Outbound citation policy & link attributes
  • Evidence snippets with inline sources
  • Source-of-truth pages & dataset downloads
  • Version history & editorial notes

Schema & Metadata

  • Article/FAQ/HowTo/Organization/Person
  • Review/ClaimReview (when applicable)
  • Breadcrumb & sitelinks search box
  • Validation, testing, monitors

Entities & Topic Architecture

  • Entity discovery & disambiguation
  • Hub↔spoke clusters with anchor strategy
  • Glossaries & definition networks
  • Internal link maps and thresholds

Freshness & Discoverability

  • Update cadences & content decay rules
  • Sitemaps, last-mod, and change detection
  • Template-level CWV budgets
  • Edge caching & prerender checks

Measurement & Governance

  • Assistant visibility & “share-of-summary”
  • Citation mentions and CTR
  • Non brand clicks & conversions
  • Dashboards, alerts, QA workflows
Deliverables

What you receive

GEO audit (content, entities, schema, citations, freshness, safety)
Summary/TL;DR component library (Blade/CMS blocks)
Citation & provenance policy + examples
Entity map with hub↔spoke outlines and anchors
Schema plan (JSON-LD) + validation results
Freshness cadence + change-log playbook
30/60/90-day GEO roadmap with dashboards
Discuss your opportunities
Ways to Engage

Choose how to start

GEO Audit

Baseline, gaps, and quick wins.

  • Summary capture analysis
  • Citations & schema opportunities
  • Top 20 GEO quick wins
  • Roadmap + measurement plan
Start GEO Audit

GEO Accelerator

Ship summaries and citations fast.

  • TL;DR modules on key pages
  • Schema rollout & monitors
  • Citation policy & author pages
  • Weekly reporting & QA
Launch Accelerator

GEO Scale & Governance

For large sites & teams.

  • Entity governance & templates
  • CMS blocks & editorial workflows
  • Freshness automation & alerts
  • Dashboards at scale
Discuss GEO at Scale
Examples

What GEO components look like

TL;DR component
40–60 word factual summary with a callout link to deeper sections.
TL;DR component
Claim + citation
Short claim followed by a source link with context (publisher, date).
Claim + citation
Comparison table
Side-by-side attributes that summarizers can safely parse.
Comparison table
GEO Rollout: From Articles to Cited Source
Case Study

GEO Rollout: From Articles to Cited Source

TL;DR components, entity cleanup, and citation policy delivered +23% summary capture and +31% citation mentions in 8 weeks.

+23% summary capture+31% citation mentions+19% non-brand clicks
Read the case study
Tooling

Tools we use (and make sing)

Research & Entities
Search ConsoleAhrefs/SemrushInLinksEntity explorers
Schema
Rich Results TestSchema.orgJSON-LD Playground
Freshness & QA
Change detection monitorsDiff toolsWebPageTest/Lighthouse
Data
GA4GTMLooker Studio
Ops
Jira/LinearGitHub Projects
FAQ

GEO FAQs

GEO aligns your content with how AI systems summarize: TL;DR blocks, citations, entities, schema, and freshness so assistants can quote or credit you reliably.

No-GEO complements SEO and AEO. SEO wins broad organic visibility; AEO targets direct answers; GEO targets AI summaries and citations.

We track assistant/summary visibility, citation mentions, non-brand clicks, CTR to source, and assisted conversions-plus quality checks for accuracy and safety.

We start with high-intent pages: add TL;DRs, citations, schema, and freshness. Then scale with CMS blocks and editorial workflows.
Related Services

Expand your program

Answer Engine Optimization (AEO)
Learn more
SEO Audit
Learn more
On-Page SEO
Learn more
Content Marketing
Learn more

Ready to be the source that AI cites?

Get in touch with us and we will help you create content and necessary optimizations that generative AI likes.

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