Google Ads (Search/PMAX/Shopping)Microsoft AdsMeta & InstagramLinkedIn AdsTikTok AdsRemarketingLanding Pages & CRO

Paid Advertising to Drive Leads, Sales & Return On Investment

We architect PPC systems - Google, Microsoft, Meta, LinkedIn, TikTok, that turn budget into pipeline. Clean structure, fast tests, reliable tracking, and CRO that sticks.

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Answer engine optimization

Why Timely Coders

Scale ready accounts, creative engines, and trustworthy data

Full funnel PPC architecture

From research and audience strategy to offers, LPs, and nurture-every piece is connected.

Clean account structure

Campaigns, ad groups, naming, and budgets set up for scale, clarity, and efficient optimization.

Rapid test cycles

Hooks, creatives, audiences, and bids tested weekly under explicit guardrails and KPIs.

CRO that moves the needle

Landing templates, forms, and message hierarchies that reliably lift conversion rate.

Truthful tracking

Server-side tagging, GA4 events, UTMs, and conversion hygiene for defensible decisions.

Radically transparent reporting

Live dashboards, weekly recaps, decision logs, and a clear “what we do next”.

See a 90-Day PPC Plan

Scope

Everything needed to acquire profitably and scale

Research & Strategy (Plan)

Who we’re targeting and what they’re searching for (high/med/low intent)
Clear offers and value propositions
Find winning keywords, audiences, and creative angles
Split the budget across the right channels (Google, Microsoft, Meta, etc.)

Build & Launch (Set up)

Clean account structure and naming so everything’s easy to manage
Create responsive search ads and variants; organized ad groups
Set up Shopping feeds and Performance Max where useful
Install pixels, track events, and test conversions end-to-end

Optimize & Scale (Improve)

Smart bidding and budget pacing to hit targets
Refresh creatives and hooks to fight ad fatigue
Cut wasted spend with search terms/negative keywords
Layer audiences and expand the winners

CRO & Landing Pages (Convert)

Proven page layouts with clear, benefit-led copy
Fast, simple forms with fewer errors
Test offers, pricing, and bonuses for higher CVR
Use heatmaps and short surveys to remove friction

Analytics & Attribution (Measure)

Tag Manager + GA4 set-up; server-side tracking when needed
Consistent campaign link tags (UTMs) and naming rules
Live dashboards and alerts everyone can read
See lifetime value and blended ROAS across channels

Governance & Ops (Keep on Track)

Weekly test cadence with clear learnings
Simple decision logs and roll-ups for stakeholders
Quarterly plans and spend forecasts
Compliance checks and brand-safety controls

Channels

Specialist tracks (deep dives & management)

Search, PMAX, Shopping, YouTube and Discovery built to capture & create demand.

Extend profitable search to Microsoft-often cheaper CPCs with similar intent.

Meta (Facebook/Instagram)

Creative-led prospecting and remarketing with strong hooks, angles, and user-gen video.

B2B audience precision: titles, industries, and account lists with lead gen & nurture.

Short-form creative testing loops; rapid insights for broader creative strategy.

Sequenced remarketing journeys across placements to lift CVR & protect spend.

Shopping & Feeds

Merchant Center health, feed optimization, and PDP alignment for higher AOV.

Performance Max

PMAX built with clean signals, assets, and exclusions to avoid cannibalization.

Process

Discover → Design → Deploy → Learn → Scale

01

Discover

Review current results and tracking; define target customer and search intent; audit product feeds (if e-commerce); set clear baselines.

02

Design

Plan account structure and budgets; outline ad creatives and messages; draft landing page/CRO tests with success metrics.

03

Deploy

Launch campaigns and ad groups; set safety limits (caps, exclusions); QA pixels/events to confirm conversions are tracking.

04

Learn

Run weekly tests; log what worked/what didn’t; move budget to winners and fix or pause underperformers.

05

Scale

Increase budget where ROI is strong; expand to new regions and audiences; add Google Shopping/Performance Max; use deeper attribution.

Deliverables

What you get from day one

Full account & market audit with prioritized fix list

Keyword, audience & creative research pack

Account rebuild: campaigns, ad groups, RSAs, assets

Shopping feed/PMAX plan (if applicable)

UTM/GA4/GTM tracking blueprint + server-side tagging (optional)

Landing/CRO kit: patterns, copy blocks, and form UX

Weekly performance reports + experiment log

Quarterly plan: budgets, forecasts, and roadmap

Preview a sample audit

Ways to Engage

Plans for your stage & ambition

PPC Starter

Strong foundations in 4–6 weeks. Ideal for brand-new accounts or a clean reset.

Deep audit and rebuild of core search campaigns
Fresh ad creatives plus one high-converting landing page template
Clean conversion tracking (pixels/events) and QA end-to-end
Weekly optimizations with a simple results report

Get Started

Growth Retainer

Ongoing growth with weekly experiments, CRO sprints, and channel expansion.

Weekly tests on hooks, bids, keywords, and audiences
CRO improvements to pages, offers, and forms
Google Shopping / Performance Max and remarketing where it fits
Live dashboards plus concise executive reviews

Launch Growth Plan

Scale+ (Multi-Geo)

For large catalogs, multiple countries, and advanced measurement needs.

International build-outs with localized ads and feeds
Server-side tagging and robust product-feed operations
Advanced attribution (media mix modeling & cohort reporting)
Quarterly business reviews with a rolling 90-day roadmap

Discuss Scale+

E-commerce: 4.2× ROAS & −32% CPA in 10 Weeks

Case Study

E-commerce: 4.2× ROAS & −32% CPA in 10 Weeks

Rebuilt search & Shopping, launched PMAX with clean signals, added remarketing and CRO fixes. Clear tracking and decision logs unlocked scale.

4.2× ROAS−32% CPA+23% AOV

Read the case study

Tooling

Signals, speed, and measurement

Ads

Google AdsMicrosoft AdsMeta AdsLinkedIn AdsTikTok Ads

Analytics

GTMGA4Server-side taggingLooker Studio

Feeds & Catalog

Merchant CenterDataFeedWatchChannable

CRO/UX

VWO/OptimizelyHotjar/ClarityFigma

Ops

Jira/LinearNotionSlack

Related Services

Round out your growth stack

Google Ads Management

Microsoft Ads Management

Meta (Facebook/Instagram) Ads

LinkedIn Ads (B2B)

Shopping & Performance Max

Remarketing & Audiences

Landing Pages & CRO

Analytics & Attribution

FAQ

Paid Ads FAQs

Search/remarketing can move within 2–4 weeks after launch or restructure; Shopping/PMAX and social usually need 4–8 weeks for stable learnings. We set expectations per channel.

We do what’s economical. If the current structure blocks scale or clarity, we’ll rebuild with a clean naming and campaign strategy; otherwise we iterate in place.

We run fast creative loops using hooks/angles matrices and map assets to funnel stages. We test copy, visual style, and offers with tight feedback cycles.

Live dashboards, weekly recaps, and monthly/quarterly reviews. We include test logs, insights, and next actions-not just numbers.

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