Replatform to a headless stack, pass Core Web Vitals, and build an SEO engine that compounds.
The legacy monolith slowed delivery and failed Core Web Vitals. Marketing needed an editorial pipeline without engineering bottlenecks.
Long TTFB and heavy JS on PDP/Cart; content updates were gated on weekly releases; analytics events were inconsistent across steps.
Headless storefront (SSR/ISR) backed by a typed design system
Modular one-page checkout with payment retries and failover
Editorial pipeline with previews, approvals, and instant cache purge
Event taxonomy spanning PDP→Cart→Checkout with server-side validation
Post-launch, PDP LCP stabilized under 1s, checkout conversion improved, and organic sessions compounded on topic hubs. Publishing became minutes, not days.
Code-split routes, tree-shake, and remove unused polyfills.
Server-side validation and consistent event names by stage.
CDN, AVIF/WebP with DPR-aware srcset and lazy loading.
“The replatform paid back faster than expected. Pages are fast, publishing is simple, and we finally trust the numbers.”
LCP 0.8s and +47% conversion rate; fewer support tickets and faster funnel.
Tell us your goals-we’ll map a clear plan for build and growth.