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International SEO & Content Ops

Go multi-region

2025 9 min read LearnPro
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International SEO & Content Ops

Overview

Expand into 5 regions with consistent signals.

The Problem

No hreflang, mixed ccTLD/subfolder strategy.

Goals

  • Expand regions
  • Reduce cannibalization

Approach

  • Audit intl signals
  • Define structure
  • Implement hreflang

Solution

Regional glossaries

Sitemap updates

Results

+132% non-brand; +86% geo KW coverage.

+132%
Non-brand
+86%
Geo KWs

Challenges & How We Solved Them

Challenges

Duplication; unclear geo-targeting.

Timeline

Project -
Feb 1, 2025 – May 31, 2025
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